An independent artist designing bespoke escape rooms, immersive theater, and interactive media experiences — built for audiences who’d rather walk into the story than watch it.
Step Inside →KK Xiang designs experiences that audiences enter rather than observe. Trained across theater, fine arts, and interactive media, she works at the seam where set design, narrative, and game design meet — building escape rooms, sensory installations, and theatrical worlds that ask their visitors to participate, decode, and feel.
Her practice draws on a tradition of immersive design now flourishing in mainland China — think Umeplay, Punchdrunk, and the new wave of jubensha — while pulling equally from contemporary fine art and durational performance. Each project is a custom-built universe: a sealed room, a lit corridor, a Polaroid passed hand-to-hand.
Recently completed her thesis work at the School of Visual Arts in New York. Currently preparing for graduate study in Information Experience Design at the Royal College of Art, London.
Bespoke escape-room scenarios designed end-to-end: narrative arc, set design, puzzle architecture, sound, and live ops. Built for IP holders, brand activations, and standalone venues seeking signature experiences rather than off-the-shelf kits.
Long-form, walk-in installations that combine theatrical set-building with interactive media. Visitors enter a sealed environment, follow a sequence of cues, and become the work’s final element — not its audience.
Original interactive properties licensed to operators across China and beyond. Each title ships as a complete package: story bible, technical drawings, prop kits, and staff training — ready to drop into a new city.
“The job isn’t to put art on the wall.KK Xiang
It’s to build the room the wall is in —
and then hand the audience the key.”
Full case studies, documentation, and licensing decks — coming soon.